Vines, nakedness, Aussie idioms and a rescue dog named Dude, Alicia and Mark from Borachio are belting out natties from Mt Lofty Ranges.
Keeping intervention to a minimum, Borachio give their grapes complete freedom to tell their delicious stories, and delicious they are.
Working with Alicia & Mark, we created a range of labels featuring classic Aussie animals partaking in scenes that invoke hilarity and are gauranted to make you giggle over a glass . . . possibly even leak a little from your nose.
Borachio, guaranteed to make drunkards out of the best of us, and I am not complaining.
Graphic Design by Alicia Basa
-Illustration, Menu Design, Typography
Born of fire. Born of the occult. Born of alchemy and mysticism. The demon bear emerges from the embers of the alchemist’s potion, Spirit People are at work once more.
Creating a hauntingly enticing event for the annual Dark Mofo festival in Tasmania is no easy feet, but the souls behind Spirit People did justice to their post. Approached to design a menu that would embody the supernatural magic that was to go into their pop-up event Dark Souls | High Spirits I set to work at haste.
What was born was a series of lino cut illustrations featuring mystic creatures, hybrids of bears, the long lost Tasmanian tigers, snakes and deer. To accompany this other-wordly line up, an entire rune alphabet was developed and used for menu headings. Unique rune symbols depicting the various cocktail vessels soon followed. All of which applied to a simple rustic and sophisticated menu layout.
Demons, bears, mythical drinks and all the flights of fancy that go with it. Full of dark souls & high spirits, their taste buds did rejoice and souls ignite with the fire of 1000 suns. The alchemist’s job is done.
-Illustration & Screenprint
Because let's be honest, who hasn't worshiped a molten hot slice of cheese laden pizza before?
Living in New York has opened up my eyes (and pizza mind) to a deep-rooted and deeply cult-like world of pizza admiration. Naturally, there came a time where I felt a fervent inner yearning to express my newly enlightened devotion to this culinary delight. What a better way to do so, than with a 2 colour screen print posters and t-shirt for my fellow disciples?
We Are Your Friends is a personal illustration project featuring feathers, fangs, scales and scabs. All the bizarre traits that make monsters monstrous, give this alphabet it's quirky appeal. A very simple version of the 'We Are Your Friends' alphabet was originally created for a project long ago, but soon become a very long illustrative journey. Drawing on inspiration from living fauna and fictitious fiends and with only a black pen, these charismatic little monsters breathe new life into your average ABC's.
Just a bit of fun, because why not?
Tools: Black Pen
The sticky scent of molten brigadeiro somersaults with dulce de leite and fresh bolos, permeating the air of Curitiba, Brazil. The family behind Doce Casa pour passion and tradition into each and every creation that leaves their kitchen, enticing tastebuds city wide.
I was commissioned to create delicious illustrations that would do justice to the heavenly experience of the various confections of Doce Case. Cakes, pies, slices, jars, brigadeiro and more are on offer at Doce Case, and the illustrations needed to embody the strong family and hand crafted sentiments that helped to create each confeição.
Using black pigment marker and an illustrative style conducive to stamps and other print applications, a chorus line of sweets were produce. In the very capable hands of Priscila, these illustrations were used to adorn all facets of the Doce Casa branding; menus, website, business cards, swing tags, stickers and more.
-Conceptual Packaging & Branding
Mystic Sauce is the elixir of rad, the grand achievement of the Alchemist and the epitome of all that is hot sauce.
Born in the cramped quarters of a lonely alchemist in the bedlam of Manhattan, Mystic Sauce concerns itself not with the artificial, the unnatural or the unsavoury, but harnesses the power of only sacred elements. Experimenting exclusively with the freshest and most natural of ingredients, this hot sauce contains no weird elements, no weird flavours, but all the weird vibes of the most enticing concoction.
Hand sketched illustrations and scrawled typography are integrated with neon accents and the wonderings of a crazed mind, all to introduce the venerable alchemist, and his mystic on goings, to the present day
Small potion like glass bottles are used to keep the elixirs, whilst sturdy cardboard tubes encase the bottles for any journey they may undertake. Adorned with the most sacred of elements, gold, both bottle and tube have flavours indicated with striking fluorescent and gold stickers.
With a bottle of Mystic Sauce at any meal, the alchemist lives once more.
Commissioned by the infallible team behind The Other Art Fair I was asked to create an illustration for the opening night invite for their 2018 Sydney fair.
Presented by Saatchi Art, TOAF holds fairs globally full of independent and emerging artists. Asked to evoke the essence of the fair's opening night; frivolity + after dark + other, I crafted 'The Others'. Working with acrylic paints and illustrations plus typography on neon paper, I composed a collage of elements.
Acrylic & Pen on Paper
'Neither here nor there, not up nor down, The Others never were. Not few, not many, never seen, always missed, The Others ever there. Filled with the excitement of the unknown, the weight of the nothing The Others have forever existed in the boundless abyss just beyond what we know. We are all The Others to someone else.'
A collection of ceramic whiskey cups, beautifully crafted by The Honourable Troy 'quiet boy' Yoshimoto and individually hand painted by myself. A malt soaked family of all the dead things. Lots of fun to make and even more fun to drink from.
. . . more to come
-Illustration & Package Design
Thinkpackage and Francois Payard invite their guests not only to taste his delicious culinary craft, but to also experience Paris itself through flavors, shapes and colors.
The Liberty Cake and Box was inspired by La Madeleine de Proust, which evokes the idea that food, flavors and scent can transport you, awaken memories and invite you to discover new places.
Adorned with illustrations of New York’s iconic skyline, lifting the lid of this box will instantly transport you to a busy Parisian Café lined street. Inspired by the joyous and immersive experience of pop-up books, these dynamic folding elements were used to welcome guests to Paris.
From the Statue of Liberty-esque aesthetic of the to cake itself, the hand drawn illustrations, colour pallet and structural features of the box, all design elements compliment each other to deliver the full experience of this transcending concept. Seated in pride of place at the heart of it all, lies Chef Payard’s decadent Liberty Cake for all to admire and enjoy.
Bienvenue a Paris
Design & Art Direction: Pilar Basa & Alexandra Dounia Nassar
Illustration: Pilar Basa & Alexandra Dounia Nassar