There is much legend surrounding the Gray Kunz spoon. It was a spoon designed by the great man himself. Its perfect balance, subtle narrowing and impeccable performance all gave way to the absolute cult following that this iconic spoon has today.
For this particular project a limited number of 2000 golden spoons were to be produced and sold. The client maintained a lucid vision as to how the limited edition run was to be seen, held and treasured. The packaging was to be rigid, reflect the Gray Kunz brand, be timeless and make something of a museum piece of this spoon, and of course it need to be under budget.
If ever there was a time to worship a mere spoon, it was now. The subtle features of this box, the UV varnish, the gold foiling, the inner dais all combined to exemplify dignity and beauty which in turn take this spoon from the back of your kitchen drawer to the pride of place on your mantle.
In the end, the spoon sold out almost instantly. It’s golden presence can be found amid the Wall Street Journal, Grub Street and most avidly on Instagram (#graykunzspoon or try #goldspoon). The resolution for such a unique project was packaging that was neither overly opulent nor too obtainable. It was an appropriate throwback to utilitarian nature of the industrial kitchen. The content is what it is . . .a golden work spoon.
Design: Pilar Basa
Client: Gray Kunz / JB Prince