Thinkpackage and Francois Payard invite their guests not only to taste his delicious culinary craft, but to also experience Paris itself through flavors, shapes and colors.
The Liberty Cake and Box was inspired by La Madeleine de Proust, which evokes the idea that food, flavors and scent can transport you, awaken memories and invite you to discover new places.
Adorned with illustrations of New York’s iconic skyline, lifting the lid of this box will instantly transport you to a busy Parisian Café lined street. Inspired by the joyous and immersive experience of pop-up books, these dynamic folding elements were used to welcome guests to Paris.
From the Statue of Liberty-esque aesthetic of the to cake itself, the hand drawn illustrations, color pallet and structural features of the box, all design elements compliment eachother to deliver the full experience of this transcending concept. (And) seated in pride of place at the very heart of all it all, lies Chef Payard’s decadent Liberty Cake for all to admire and enjoy.
Bienvenue a Paris
Design & Art Direction: Pilar Basa & Alexandra Dounia Nassar
Illustration: Pilar Basa & Alexandra Dounia Nassar
Client: Francois Payard
We Are Your Friends is a personal illustration project featuring feathers, fangs, scales and scabs. All the bizarre traits that make monsters monstrous, give this alphabet it's quirky appeal. A very simple version of the 'We Are Your Friends' alphabet was originally created for a project long ago, but soon become a very long illustrative journey. Drawing on inspiration from living fauna and fictitious fiends and with only a black pen, these charismatic little monsters breathe new life into your average ABC's.
Just a bit of fun, because why not?
Tools: Black Pen
A collection of ceramic whiskey cups, beautifully crafted by The Honourable Troy 'quiet boy' Yoshimoto and individually hand painted by myself. A malt soaked family of all the dead things. Lots of fun to make and even more fun to drink from.
. . . more to come
-Illustration / Gift Wrap Design
Whilst enjoying a whiskey with friend and fellow designer Sayaka Sugimura, the subject of sending Christmas gifts home came up. Unable to find any wrapping paper that was both a souvenir of where we lived for our families and an authentic reflection of our personalities, we decided to make our own.
We knew there needed to be food, to represent our new experience of Christmas as legit New Yorkers and it needed to have personality. . .it needed to dance! After all Christmas is one of the very rare times it is acceptable to drink too much and display your heinous dance moves for all the family to enjoy. Combine this with things we are commonly known to say “YIEW” & “Motherfucker”, throw in a Christmas and a Brooklyn and BAM you pretty much have the recipe for awesome.
While Saya used brush pens to develop the type, I drew the illustrations using only a black pen, and together we created this series of screen-printed wrapping paper sheets and matching Christmas cards.
Tools: Brush Pen & Black Pen
Design: Pilar Basa & Sayaka Sugimura
Method: Screen Printing
-Illustration & Gift Bag
In Australia we don't like to use complete words much, hence Pressies in lieu of presents (Chrissy Pressies during the holidays) . Pressies, low and behold, is a collection of pressie bags, or gift bags if you like.
The cheerful illustrations found on these bags are of iconic Australian native fauna. There is such a great diversity and beauty among Australian native animals that is little known beyond it's shores. I wanted to share with the world the weird and wonderful creatures we have crawling through the brush or soaring through the skies back home.
Pairing these illustrations with scrawled common colloquialisms, these bags represent the laid-back and jocular culture that is ingrained in all that is Australian.
. . . . and no, contrary to popular belief, not everything will kill you . . . just most things . . . especially drop-bears
Client: Self Project
Tools: Black Pen & Colour Pencils
Per Se is renowned chef Thomas Keller's 3 Michelin Star restaurant located in New York City. From it’s inaugural year open, Per Se has been ranked in the top 50 restaurants of the world and continues to attract distinguished dinners and culinary recognition from around the globe.
After out initial meeting with the team at Per Se it was decided that we were to conceptualise and develop a packaging item for their dinners to transport home safely some of the coveted chocolates Per Se provides at the close of their dinner experience. This was soon followed up by a request for a custom box for their gift card program. Our design was not only to elegantly display and protect their products but also to bring the exquisite experience of dinning at Per Set to the homes of all their dinners.
Working very closely with the chefs and team at Per Se we developed a sound understanding and sympathy for the needs and inner workings of such a prestigious establishment and brand. This solid foundation was integral in helping us to pay exceptionally close attention to product samples provided and developed the packaging you see presented. From sizing out their chocolates, exploring packaging options, selecting appropriate materials, handling manufacturing and conducting in house tests at every phase of the project, great attention to detail was paid dutifully to every aspect of this packaging line. The look, the sounds, the movement, the weight, the luster under the dinning rooms lights, all the these facet used as words to portray the class, quality and sophistication of Per Se in the unspoken language of packaging.
Design & Art Direction: Pilar Basa
Client: Per Se / Thomas Keller Restaurant Group
-Conceptual Packaging Design
Mystic Sauce is the elixir of rad, the grand achievement of the Alchemist and the epitome of all that is hot sauce.
Born in the cramped quarters of a lonely alchemist in the bedlam of Manhattan, Mystic Sauce concerns itself not with the artificial, the unnatural or the unsavory, but harnesses the power of only sacred elements. Experimenting exclusively with the freshest and most natural of ingredients, this hot sauce contains no weird elements, no weird flavors, but all the weird vibes of the most enticing concoction.
Hand sketched illustrations and scrawled typography are integrated with neon accents and the wonderings of a crazed mind, all to introduce the venerable alchemist, and his mystic on goings, to the present day
Small potion like glass bottles are used to keep the elixirs, whilst sturdy cardboard tubes encase the bottles for any journey they may undertake. Adorned with the most sacred of elements, gold, both bottle and tube have flavors indicated with striking fluorescent and gold stickers.
No one likes weird stuff in their hot sauce, but everyone will love all the weird that this striking but enlightened sauce has to offer.
With a bottle of Mystic Sauce at any meal, the alchemist lives once more.
Tools: Black Pen - Brush Pen
Agency: Pilar Basa
Design & Art Direction: Pilar Basa
Client: Mystic Sauce (Conceptual)
-Photography & Art Direction
The talented team at the 3 Michelin star Le Bernardin came to Thinkpackage in need of some packaging assistance. They were discontented with their old petit four packaging and wanted to upgrade. Classic, elegant and timeless, whilst enhancing the experience of their brand, were to be the focal points of this design.
I took inspiration from all aspects of their restaurant, the twisted silver strips adorning their walls, their new addition of signature plates and the luxurious ambiance of their dinning room. Presenting several differing structural ideas, we settled upon a classic rigid 2-piece box.
The feel of the soft touch paper lid evokes grandeur whilst the gem textured leatherette paper base is akin to the restaurant’s signature plates. A classic structure wrapped with this dynamic tactile combination creates a unique experience for this box, which eloquently emanates the Le Bernardin character and also keeps the petit fours safe on their journey home
Design: Pilar Basa
Client: Le Bernardin
Newtown Locals is a collective of fair dinkum food and beverage vendors hailing from Newtown, Sydney. Every year Newtown holds the eponymous Newtown Festival and every year the locals are involved in vibrant community festivities. For this years event Newtown Locals decided to hold a competition to find a rad design for their t-shirt, which will be available at the festival.
Being a lover of food and drinks, and food and drinks consumed at the same time, this was my entry into the comp. Newtown is synonymous with good times, good friends and most importantly good grub (food). Sausage rolls, fairy bread, a sausage sizzle, a meat pie and lamingtons, what is more local than these Aussie icons. Throw in a galah, diamond python, green tree frog and some cork hats, and you have one stack of pure awesome.
P.S. See if you can spot the shaka
Tools: Black Pen
Design & Art Direction: Pilar Basa
Client: Newtown Locals
There is much legend surrounding the Gray Kunz spoon. It was a spoon designed by the great man himself. Its perfect balance, subtle narrowing and impeccable performance all gave way to the absolute cult following that this iconic spoon has today.
For this particular project a limited number of 2000 golden spoons were to be produced and sold. The client maintained a lucid vision as to how the limited edition run was to be seen, held and treasured. The packaging was to be rigid, reflect the Gray Kunz brand, be timeless and make something of a museum piece of this spoon, and of course it need to be under budget.
If ever there was a time to worship a mere spoon, it was now. The subtle features of this box, the UV varnish, the gold foiling, the inner dais all combined to exemplify dignity and beauty which in turn take this spoon from the back of your kitchen drawer to the pride of place on your mantle.
In the end, the spoon sold out almost instantly. It’s golden presence can be found amid the Wall Street Journal, Grub Street and most avidly on Instagram (#graykunzspoon or try #goldspoon). The resolution for such a unique project was packaging that was neither overly opulent nor too obtainable. It was an appropriate throwback to utilitarian nature of the industrial kitchen. The content is what it is . . .a golden work spoon.
Design: Pilar Basa
Client: Gray Kunz / JB Prince
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