-Photography & Art Direction
The talented team at the 3 Michelin star Le Bernardin came to Thinkpackage in need of some packaging assistance. They were discontented with their old petit four packaging and wanted to upgrade. Classic, elegant and timeless, whilst enhancing the experience of their brand, were to be the focal points of this design.
I took inspiration from all aspects of their restaurant, the twisted silver strips adorning their walls, their new addition of signature plates and the luxurious ambiance of their dinning room. Presenting several differing structural ideas, we settled upon a classic rigid 2-piece box.
The feel of the soft touch paper lid evokes grandeur whilst the gem textured leatherette paper base is akin to the restaurant’s signature plates. A classic structure wrapped with this dynamic tactile combination creates a unique experience for this box, which eloquently emanates the Le Bernardin character and also keeps the petit fours safe on their journey home
Design: Pilar Basa
Client: Le Bernardin