Per Se is renowned chef Thomas Keller's 3 Michelin Star restaurant located in New York City. From it’s inaugural year open, Per Se has been ranked in the top 50 restaurants of the world and continues to attract distinguished dinners and culinary recognition from around the globe.
After out initial meeting with the team at Per Se it was decided that we were to conceptualise and develop a packaging item for their dinners to transport home safely some of the coveted chocolates Per Se provides at the close of their dinner experience. This was soon followed up by a request for a custom box for their gift card program. Our design was not only to elegantly display and protect their products but also to bring the exquisite experience of dinning at Per Set to the homes of all their dinners.
Working very closely with the chefs and team at Per Se we developed a sound understanding and sympathy for the needs and inner workings of such a prestigious establishment and brand. This solid foundation was integral in helping us to pay exceptionally close attention to product samples provided and developed the packaging you see presented. From sizing out their chocolates, exploring packaging options, selecting appropriate materials, handling manufacturing and conducting in house tests at every phase of the project, great attention to detail was paid dutifully to every aspect of this packaging line. The look, the sounds, the movement, the weight, the luster under the dinning rooms lights, all the these facet used as words to portray the class, quality and sophistication of Per Se in the unspoken language of packaging.
Design & Art Direction: Pilar Basa
Client: Per Se / Thomas Keller Restaurant Group