-Illustration & Package Design
Thinkpackage and Francois Payard invite their guests not only to taste his delicious culinary craft, but to also experience Paris itself through flavors, shapes and colors.
The Liberty Cake and Box was inspired by La Madeleine de Proust, which evokes the idea that food, flavors and scent can transport you, awaken memories and invite you to discover new places.
Adorned with illustrations of New York’s iconic skyline, lifting the lid of this box will instantly transport you to a busy Parisian Café lined street. Inspired by the joyous and immersive experience of pop-up books, these dynamic folding elements were used to welcome guests to Paris.
From the Statue of Liberty-esque aesthetic of the to cake itself, the hand drawn illustrations, colour pallet and structural features of the box, all design elements compliment each other to deliver the full experience of this transcending concept. Seated in pride of place at the heart of it all, lies Chef Payard’s decadent Liberty Cake for all to admire and enjoy.
Bienvenue a Paris
Design & Art Direction: Pilar Basa & Alexandra Dounia Nassar
Illustration: Pilar Basa & Alexandra Dounia Nassar