Branding - Graphic Design - Art Direction
From the creation of the Thinkpackage brand, to the art direction of all marketing material, in house design and product photography I was responsible for all Thinkpackage branded material.
In essence this was not just a re-branding project, it was a rebirth. Thinkpackage, the packaging company formally known as PTI Imports, was shedding it’s distribution skin and was stepping out into the world as the packaging power house it is today. Working with some of the top chefs, bakers, chocolatiers, retailers and entrepreneurs New York and the world has to offer, Thinkpackage needed to present itself as a company whom these prestigious clients could trust and who others would seek out.
The company had a strong and positive reputation in New York already, but the name was newly forged. This sense of quality, sophistication and hard work needed to be reflected in their new identity, the name Thinkpackage needed to be synonymous with outstanding performance. Thus the Thinkpackage typographic logo was born, utilizing a play on the verb to think and the boxed concept of Packaging. The subtle additions of the brackets alludes to the physicality of work Thinkpackage undertakes, whilst the utilitarian nature of the logo allows it to be applied to all manner of company paraphernalia.
Design & Art Direction: Eugene To & Pilar Basa